I like this infographic showing “The Process of Brewing Beer” (hat tip to Jay Brooks at the Brookston Beer Bulletin). The graphic provides three steps that do not need to happen (but can, and often do, at the craft brewery and mega-brewery level): whirlpool, hopback, and filtering. Those three steps do not have to happen to make beer.
So in comes Martha Stewart, beer savvy housekeeping diva, and declares “a beer tasting party is like the new thing.” … For millions of people, beer tasting has been a pretty big deal for quite some time now, but now that it’s reached Martha’s notice it’s “the new thing.”
He’s right of course. People have been pairing food and beer in a serious way for quite a while. the Savor Beer and Food festival is in its fifth year.
Though I agree with Jay (like I know him) that Martha Stewart “can really only be followed by people with a lot of free time and money,” the Pollyanna in me (or perhaps the rationalizer–you can’t get through the day without a juicy rationalization) says ‘hey, if the
Queen of Mean felon doyenne of decor has discovered that there are artisinal breweries out there that means people are getting hip to craft beer.’ That can’t be a bad thing, can it?
At least one of her recipes was for shrimp and she wasn’t suggesting Buffalo wing caviar.
- Martha Stewart’s tasty treats for your beer party (today.msnbc.msn.com)
- In Case You Had Any Doubts About Martha Stewart’s Grasp Of Reality… (thegloss.com)
- Martha Stewart Declares Beer “The New Thing” (Brookston Beer Bulletin)
- Martha Stewart Drinks A Shot And Shows Mark Consuelos How To Fold A Shirt (huffingtonpost.com)
Jay Brooks over at Brookston Beer Bulletin writes that Rodger Davis of Triple Rock Brewery celebrated his 42nd birthday last week. But the big news was that Rodger will be leaving Triple Rock to start his own brewery. It will be called Faction Brewing.
Go to the Brookston Beer Bulletin for more details.
Happy Birthday, Rodger, and good luck in the business side of craft beer, you certainly do the brewing side proud.