Take That Coors! (Part Deux)

The Breckenridge Brewing “Cold Activation System.” Genius.

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Take that Coors!

Breckenridge Brewery answers back to mountains that turn blue (to show how cold the beer is inside) and vortex pour spouts.
Genius.

Related articles

• Breckenridge Brewery Prepares For Spring Beer Fest (denver.cbslocal.com)
• Breckenridge Brewery Gives Us The Least Interesting Man (adrants.com)
• Hey, there’s iced tea in my Coors Light… (seattlepi.com)
• The 10 Worst Marketing Gimmicks in Beer History: Miller Lite, Coors Light, Budweiser, Bud Light & Molson (whiskeygoldmine.com)